Sponsorship & Advertising Opportunities
Season Brochure
Shine a Spotlight On Your Business
Partner with Broadway Theatre League of Utica to shine a spotlight on your business while supporting the arts in our community. Our sponsorship opportunities offer high-visibility marketing benefits that connect your brand with thousands of enthusiastic theatergoers across Central New York. Whether you’re interested in season-long exposure or flexible a la carte options like social media promotions, playbill ads, or post-show engagement, there’s a level of partnership that’s right for you. Explore our multi-tier sponsorship packages and custom marketing opportunities below to see how you can take part in the magic.
Sponsorship & Advertising Opportunities
Three main levels are available with opportunities for show involvement & broad recognition that reaches over 10K+ impressions.
Majestic | Imperial | Silver | Corporate
These levels vary by sponsorship to give you access to:
- Director's Club Seats
- Full Page or Half Page Color Printed & Digital Ads in Broadway Utica Playbills
- Select Additional Marketing Features such as press release, social media mentions, website recognition, stand alone e-blast, event recognition, and sponosor spotlight in Broadway Utica's digital newsletter.
Have a heart for Arts in our Community? Help create meaningful access to the arts for students, families, and community members through Rise for a Purpose.
Looking for exposure that is more budget friendly? Consider Playbill Advertising.
Questions?
Email: Carter Klumbach, Marketing Coordinator at Carter@BroadwayUtica.org or call 315-624-9444
Playbills
- PRINTED AND DIGITAL PLAYBILLS ARE DISTRIBUTED AT THE STANLEY THEATRE FOR ALL BROADWAY UTICA SHOWS.
- DIGITAL PLAYBILLS ARE PUBLISHED ON OUR WEBSITE FOR THE ENTIRE 26-27 SEASON AND EMAILED TO ALL TICKET HOLDERS PRIOR TO EACH SHOW.
- VIDEO/WEB LINK CAPABILITIES ARE AVAILABLE FOR THE DIGITAL ADS.
- ADS ARE PRINTED IN FULL COLOR.
- ADS CAN BE CHANGED UP TO TWO WEEKS BEFORE THE PERFORMANCE DATE.
Accepted formats for ads are .pdf, .jpg, .tif | 300 dpi
Questions?
Email: Carter Klumbach, Marketing Coordinator at Carter@BroadwayUtica.org or call 315-624-9444
Season Brochure
Stage Ready Sponsorship
Sponsorship and Advertising Opportunities for this year’s Stage Ready Performance: Grease! Performance is on July 24, 2026 at 6pm at Thomas R. Proctor High school.
Stage Ready is Broadway Utica’s hands-on educational summer intensive program designed to empower students with real-world experience in theatre, production, storytelling, and the performing arts. From workshops to behind-the-scenes access, STAGE READY connects local youth with the magic of live theatre in a meaningful and inspiring way.
Three main packages are available with opportunities for for tickets, full page or half page printed & digital ads, and sponsorship marketing (logo presence, website recognition, and spotlight in Broadway Utica’s digital newsletter).
- GRAND SPONSORSHIP
- SPOTLIGHT SPONSORSHIP
- FEATURED SPONORSHIP
- PLAYBILL AD - HALF PAGE
- PLAYBILL AD - QUARTER PAGE
Accepted formats for ads are .pdf, .jpg, .tif | 300 dpi
Questions?
Email: Carter Klumbach, Marketing Coordinator at Carter@BroadwayUtica.org or call 315-624-9444
