Sponsorship & Advertising Opportunities
Season Brochure
Shine a Spotlight On Your Business
Partner with Broadway Theatre League of Utica to shine a spotlight on your business while supporting the arts in our community. Our sponsorship opportunities offer high-visibility marketing benefits that connect your brand with thousands of enthusiastic theatergoers across Central New York. Whether you’re interested in season-long exposure or flexible a la carte options like social media promotions, playbill ads, or post-show engagement, there’s a level of partnership that’s right for you. Explore our multi-tier sponsorship packages and custom marketing opportunities below to see how you can take part in the magic.
Hidden Gem Awards
May of 2027 at The Stanley Theatre
- Celebrate Students and Educators
- Invest in the next generation
- Put your business in the spotlight
Their talent deserves a spotlight. Your sponsorship helps us shine it.
The Hidden Gem Awards is a regional high school musical theatre recognition and education initiative designed to celebrate excellence on and off the stage while discovering, developing and elevating emerging student talent. The program honors the dedication, creativity and hard work of high school theatre students and educators while providing meaningful opportunities for recognition, education and connection within the performing arts.
Questions? Email: Danielle Padula, Executive Director at Danielle@BroadwayUtica.org or call 315-624-9444
Sponsorship Opportunities
Majestic | Imperial | Silver | Corporate
These levels vary by sponsorship to give you access to:
- Great Seats
- Full Page or Half Page Color Printed & Digital Ads in Broadway Utica Playbills
- Select Additional Marketing Features such as press release, social media mentions, website recognition, stand alone e-blast, event recognition, and sponsor spotlight in Broadway Utica's digital newsletter.
Questions?
Email: Danielle Padula, Executive Director at Danielle@BroadwayUtica.org or call 315-624-9444
Playbills
- PRINTED AND DIGITAL PLAYBILLS ARE DISTRIBUTED AT THE STANLEY THEATRE FOR ALL BROADWAY UTICA SHOWS.
- DIGITAL PLAYBILLS ARE PUBLISHED ON OUR WEBSITE FOR THE ENTIRE 26-27 SEASON AND EMAILED TO ALL TICKET HOLDERS PRIOR TO EACH SHOW.
- VIDEO/WEB LINK CAPABILITIES ARE AVAILABLE FOR THE DIGITAL ADS.
- ADS ARE PRINTED IN FULL COLOR.
- ADS CAN BE CHANGED UP TO TWO WEEKS BEFORE THE PERFORMANCE DATE.
Accepted formats for ads are .pdf, .jpg, .tif | 300 dpi
Questions?
Email: Kristen Matteson, Program Coordinator at Kristen@BroadwayUtica.org or call 315-624-9444
Season Brochure
Stage Ready Sponsorship
Sponsorship and Advertising Opportunities for this year’s Stage Ready Performance: Grease! Performance is on July 24, 2026 at 6pm at Thomas R. Proctor High school.
Stage Ready is Broadway Utica’s hands-on educational summer intensive program designed to empower students with real-world experience in theatre, production, storytelling, and the performing arts. From workshops to behind-the-scenes access, STAGE READY connects local youth with the magic of live theatre in a meaningful and inspiring way.
Three main packages are available with opportunities for for tickets, full page or half page printed & digital ads, and sponsorship marketing (logo presence, website recognition, and spotlight in Broadway Utica’s digital newsletter).
- GRAND SPONSORSHIP
- SPOTLIGHT SPONSORSHIP
- FEATURED SPONORSHIP
- PLAYBILL AD - HALF PAGE
- PLAYBILL AD - QUARTER PAGE
Accepted formats for ads are .pdf, .jpg, .tif | 300 dpi
Questions?
Email: Carter Klumbach, Marketing Coordinator at Carter@BroadwayUtica.org or call 315-624-9444
