Beyond merely presenting Tony Award-winning Broadway Tours, Broadway Utica contributes significantly to our community’s economic vitality. Explore the specific impact of productions like ‘Shrek The Musical’ and how they are shaping our local area.
The total economic impact from expenses in Utica is over $250,000 within a 15-day period. Meals, entertainment, hotel, and lodging account for 40.7% while theater rental and facility fee make up 20.7% and hiring of local labor represents 24.9% of the budget. Local marketing dollars, third party rentals including insurance and misc. expenses contribute 13.7% of the overall expenditure.
This impact demonstrates the significance of the arts and entertainment sector in contributing to the local economy by attracting visitors, supporting local businesses, and creating employment opportunities. It also highlights the importance of cultural institutions like Broadway Utica in fostering community engagement and enriching the cultural landscape of this area.
“As the Executive Director of the Broadway Theatre League of Utica, I want to express our profound gratitude to the incredible Broadway productions that have chosen to call Utica home for an extended stay. Your presence not only enriches our cultural landscape but also brings a wave of excitement, joy, and a touch of Broadway magic to our city. Utica is honored to host these exceptional shows, and we warmly welcome the cast, crew, and audiences who contribute to our community. I want to express our profound gratitude to the incredible Broadway productions, like SHREK: THE MUSICAL, that have chosen to call Utica home ” – Danielle Padula
WHAT IS A TECH
Technical rehearsals (Tech) are a critical phase in theatrical production including Broadway Tours, focusing on integrating and refining all technical elements. This includes set installation, lighting and sound design, costume fittings, special effects testing, stage management, scene transitions, and full run-throughs. The goal is to ensure a seamless and polished performance for the audience and their national tour.
ABOUT SHREK THE MUSICAL
Utica, get ready to embark on a whimsical journey through the enchanting world of Shrek as the Broadway Theatre League of Utica proudly presents “Shrek The Musical” for a limited engagement on Saturday, February 24 at 7:00pm and Sunday, February 25 at 2:00pm, at the Stanley Theatre. This uproarious, family-friendly production will take audiences on a magical adventure filled with laughter, love, and unforgettable characters.
“Once upon a time, there was a little ogre named Shrek….” And thus begins the tale of an unlikely hero who finds himself on a life-changing journey alongside a wisecracking Donkey and a feisty princess who resists her rescue. Yes, your favorite ogre is back in the hilarious stage spectacle based on the Oscar®-winning, smash hit, DreamWorks animated film. This Tony Award®-winning fairy tale musical adventure features songs from Jeanine Tesori (Kimberly Akimbo; Caroline, or Change), a sidesplitting book by Pulitzer Prize winner David Lindsay-Abaire (Kimberly Akimbo) and brings all the beloved characters you know from the film to life. USA Today raves, “”Altogether irresistible!” You’ll be a “believer” too as there’s more to the story than meets the ears.
Don’t miss your chance to experience the wonder and laughter of “Shrek The Musical.” Mark your calendars for February 24-25, 2024, and get your tickets early to secure your spot at this magical event. For ticket information and updates, please visit BroadwayUtica.org, to purchase tickets visit the Stanley Theatre Box Office, by phone at 315-724-4000 or Ticketmaster.com
